Tuesday, November 22, 2011

The Most Interesting Man in an International Beer Commercial

If you see a movie in a theater over the holidays, you may see the long form commercial for Heineken.  The short form is running on television.  The commercial is a short film, and, though it looks and sounds cool, it trys too hard to be avant-garde.  In fact, it lacks originality.  The theme throughout, with a man taking a woman by the hand and embarking from the kitchen for adventure on the floor of a nightclub is reminiscent of the long Copacabana sequence in "Goodfellas."  Therein, Ray Liotta, hand-in-hand with Lorraine Bracco, moves from the street, through a back door, proceeding to the floor of the Copa, as if the gangster owns the place and does this all the time.  With Ronnie Spector singing "And He Kissed Me" in the background, the scene is a long, seamless shot from street to floor, beautifully filmed and directed by Martin Scorsese.  It is one of the best scenes in cinematic history.  So, if you want to see the long shot, check out "Goodfellas," and have a Heineken.  It is good beer.

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